Controlled, approved output
Only approved, complete data is exposed. Channels pull from a governed feed, so your private workspace stays protected while partners always get current information.
What Is Channel Distribution (Channels)?
Channel Distribution (Channels) is how approved product data leaves your workspace — published to webshops, marketplaces, and partners through controlled, tokenized feeds you can monitor, without exposing the source catalog.
Tokenized, trackable feeds
Each channel gets its own tokenized feed URL. You can rotate tokens, and access is logged, so you see which partners request data and when.
One dataset, many destinations
The same source records feed every destination, so a change made once reaches all connected channels — no re-keying per marketplace.
Product Syndication, Explained
How to publish trusted product data to many channels at once.
Read moreTokenized Product Feeds and Access Control
How tokenized URLs expose product data safely and keep it trackable.
Read moreFrequently asked questions
What is a distribution channel here?
A configured, controlled endpoint — a tokenized feed — that a webshop, marketplace, or partner uses to request approved product data from your workspace.
Is my source catalog exposed?
No. Channels only see the approved feed you configure. The underlying workspace stays private, and access is tokenized and logged.
Can I see who is using a feed?
Yes. Feed access is logged and the dashboard tracks requests, so you can see channel demand and keep listings accurate.
How does Utomo approach channel distribution?
Utomo exposes approved product data through tokenized, logged feeds per channel, driven by the same Products records so every destination stays in sync.
See how Utomo handles your product data
Start a 30 day trial to structure product information, connect assets, and prepare controlled output from one private workspace.