One dataset, many channels
Syndication means the same governed records feed every webshop, marketplace, and partner, instead of maintaining a separate export per destination.
Product Syndication, Explained
Syndication is publishing the same trusted product data to many destinations. Here is how it works and why controlled feeds beat manual uploads.
Controlled, not copy-paste
A feed exposes only approved data through a tokenized URL, so partners always pull current information and your workspace stays private.
Change once, publish everywhere
Update a product once and every connected channel reflects it, which keeps listings accurate and cuts the manual work of per-marketplace uploads.
What you can do with Utomo Channels
Syndication is publishing the same trusted product data to many destinations. Here is how it works and why controlled feeds beat manual uploads.
- Approved data exposed through tokenized feeds
- One update reflected across every channel
- Private workspace, controlled public output
- Logged access to see channel demand
Frequently asked questions
How is syndication different from an export?
An export is a one-off file; syndication is an ongoing, controlled feed partners can pull from, so they always receive current data without you re-sending files.
Can each channel get different data?
Yes. Feeds are configured per channel, so each destination receives the fields and products it should — nothing more.
What if I need a fixed file too?
You can still produce export files for partners who need them; syndication feeds and exports complement each other.
See how Utomo handles your product data
Start a 30 day trial to structure product information, connect assets, and prepare controlled output from one private workspace.