No more manual matching
When assets are linked to products, you never re-pair images and records at publish time — the right media is already attached and travels with the product.
Why Assets Should Be Linked to Products
The value of asset management comes from context. When every image and document is attached to the product it describes, publishing and updates stop being manual.
Updates propagate
Replace an image or document once and it updates everywhere that product appears, so customers and partners always see the current version.
Complete, consistent listings
Linked assets make it easy to check that every product has the imagery and documents it needs before it goes live.
What you can do with Utomo Assets
The value of asset management comes from context. When every image and document is attached to the product it describes, publishing and updates stop being manual.
- Media attached to products, families, and campaigns
- One update reflected across every channel
- Completeness checks before publishing
- Approved assets reused, not duplicated
Frequently asked questions
Can one asset belong to many products?
Yes. A shared asset — a logo, a certificate, a lifestyle image — can be linked to many products and updated in one place.
What happens when I replace an asset?
The new version flows to every product it is linked to, so published listings pick up the change without manual re-uploads.
Does linking work with variants?
Yes. Assets can attach at the product or variant level, so shared media stays shared and variant-specific media stays specific.
See how Utomo handles your product data
Start a 30 day trial to structure product information, connect assets, and prepare controlled output from one private workspace.