Media in one organized library
Instead of scattered drives and inboxes, assets live in one searchable library with categories, so teams reuse approved files instead of re-uploading duplicates.
What Is Digital Asset Management?
Assets is how you store, organize, and reuse media — images, manuals, documents, and video — so the right file is easy to find and always attached to the products that use it.
Attached to the products that use them
Assets connect to the products, families, and campaigns they belong to. When you publish a product, its imagery and documents travel with it — no manual matching later.
A single source for publishing
Because assets are linked and versioned, the same approved file feeds your webshop, marketplaces, and partner feeds, so customers always see the current image and document set.
Assets vs Shared Drives: Why Folders Stop Working
When folder chaos starts costing time — and what asset management changes.
Read moreWhy Assets Should Be Linked to Products
How product-linked assets remove manual matching and stale media.
Read moreFrequently asked questions
How is asset management different from a shared drive?
A shared drive stores files; asset management adds structure, search, permissions, and — crucially — links between assets and the products that use them, so files stay findable and in context.
What kinds of files can asset management hold?
Images, manuals, spec sheets, certificates, and video — any media you attach to products or campaigns.
Do assets stay in sync with products?
Yes. Because assets are linked to product records, updating or replacing a file updates it everywhere that product is published.
How does Utomo approach Assets?
Utomo keeps assets in a categorized library attached directly to products in the product workspace, with visibility controls and the same records feeding published output.
See how Utomo handles your product data
Start a 30 day trial to structure product information, connect assets, and prepare controlled output from one private workspace.