Grounded in catalog maintenance
The app is described through product families, typed attributes, variants, categories, relationships, and lifecycle state.
Product information management without spreadsheet drift
Create a governed product source with reusable structure, fast bulk editing, readiness status, and the context every downstream output needs.
Model the catalog your business actually has
Generic records break down when products have variants, technical specifications, accessories, market content, and different lifecycle stages. Utomo gives those relationships a durable structure.
Why teams can rely on it
Clear product pages should show how the app works, where it fits, and what keeps the information controlled.
Modeling details are explicit
Readers can see exactly how product records are structured before that data moves to assets, content, channels, or partners.
The source for other apps
Products is positioned as the source that feeds Articles, Channels, Shop, Partner, and Sustainability workflows.
Change history stays visible
Completeness, readiness, lifecycle state, and edit history give teams a controlled way to trust product data.
Structured product records
Manage names, descriptions, identifiers, GTINs, variants, categories, and lifecycle status in one record.
Reusable data models
Use typed attributes and attribute sets to keep specifications, dimensions, materials, and compliance fields consistent.
Relationships and hierarchy
Build category trees and connect accessories, related products, cross-sells, spare parts, and bundles.
Bulk product work
Use spreadsheet-style grid templates to review and edit many products without exporting the catalog to a fragile file.
Readiness and history
See product completeness, channel readiness, lifecycle status, and edit history before information moves downstream.
Content beside data
Connect rich content, translations, documents, and assets to the structured records they describe.
From data model to publish-ready record
A consistent structure makes every later publication, feed, and launch workflow easier to manage.
Define
Create product families with the fields and relationships that matter.
Organize
Place products in category trees and connect variants and associations.
Enrich
Add the commercial, technical, localized, and media content teams need.
Ready
Use status and completeness to decide when the product can move to output.
Included in this workflow
These are implemented Utomo capabilities, not roadmap promises or third-party network claims.
- Typed attributes
- Attribute sets
- Variants and associations
- Category hierarchy
- Bulk-editing grids
- Completeness and lifecycle status
Test the workflow with your own products
Use the 30 day trial to validate the structure, content, output, and governance your team needs.