Made for product copy work
The app focuses on descriptions, product stories, benefits, translations, and market copy maintained beside product data.
Articles for product stories, descriptions, and market copy
Create and localise product descriptions, product stories, benefits, and marketing copy beside the product records and assets they describe.
Keep market content connected to the source
Product content becomes unreliable when copy lives away from the product record. Articles keeps stories, descriptions, translations, and market copy connected to the facts and assets they depend on.
Why teams can rely on it
Clear product pages should show how the app works, where it fits, and what keeps the information controlled.
Content stays tied to facts
Copy is connected to identifiers, attributes, assets, and product structure so teams can avoid disconnected marketing text.
Reusable across markets
Articles supports localized output, channel content, shop copy, and partner material from the same source.
Permissions protect contribution
Role-based access lets content contributors work without opening every part of the product workspace.
Defined locales
Create the locale structure that reflects the markets and languages your catalog supports.
Translated product content
Maintain localized product information without duplicating the underlying product model.
Rich market copy
Author product stories and marketing content beside the records and assets they describe.
Shared product structure
Keep identifiers, relationships, technical data, and assets consistent while language content changes by market.
Localized output
Use translated content when preparing publications, structured exports, and downstream feeds.
Permission control
Apply module-level access so teams can contribute without opening every part of the workspace.
Expand content without multiplying product records
The product structure stays stable while teams add and publish the content each market needs.
Define
Set the locales and regional requirements the catalog must support.
Translate
Add localized product information and rich content to the shared record.
Review
Check readiness with the rest of the product content.
Publish
Use the localized content in publications, exports, or controlled feeds.
Included in this workflow
These are implemented Utomo capabilities, not roadmap promises or third-party network claims.
- Locale management
- Translated product content
- Rich-text content
- Shared product structure
- Localized channel source
- Role-based access
Test the workflow with your own products
Use the 30 day trial to validate the structure, content, output, and governance your team needs.